(Chúng tôi là ai)
Kami là branding agency tại Hà Nội, cung cấp giải pháp xây dựng thương hiệu toàn diện, từ tư duy chiến lược, thiết kế hệ thống nhận diện đến triển khai truyền thông một cách nhất quán và chuyên nghiệp.
(Kami Agence)
Chúng tôi làm việc theo quy trình rõ ràng để giữ định hướng nhất quán và đảm bảo mọi thiết kế đều dựa trên chiến lược.
Phân tích tổng thể
01.
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Kami phân tích thực trạng của doanh nghiệp, từ nhu cầu, mong muốn đến cơ cấu sản phẩm, đối tượng khách hàng nhằm xác định mục tiêu dài hạn, ngắn hạn phù hợp với nguồn lực của doanh nghiệp.
Lập kế hoạch chi tiết
02.
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Kami lập các kế hoạch chi tiết, làm việc gì, như thế nào, ai phụ trách, thời gian hoàn thành, ngân sách cần thiết. Tất cả các kế hoạch này tạo nên một sơ đồ tổng thể đưa doanh nghiệp từ điểm A (thực trạng) đến điểm B (đạt mục tiêu).
Thiết kế điểm chạm
03.
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Khách hàng tiếp xúc với thương hiệu bằng tất cả các giác quan. Kami không chỉ thiết kế logo mà còn xây dựng tất cả các điểm chạm giữa thương hiệu và khách hàng một cách tích cực và ấn tượng, từ hình ảnh, âm thanh đến mùi hương, chất liệu.
Truyền thông quảng cáo
04.
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Truyền thông có quá nhiều việc phải làm, sản xuất hình ảnh, tổ chức sự kiện, thiết lập quảng cáo, liên hệ đối tác… Kami trực tiếp thực hiện hoặc thay mặt khách hàng thực hiện tất cả các công việc trên, với mục đích rõ ràng và báo cáo, đo lường chi tiết.
DỰ ÁN TIÊU BIỂU
1.
ALIZÉ
Branding
Visual Identity
2025
Khách hàng: Alizé
Lĩnh vực: FnB
Hạng mục: Brand identity, visual system
Năm: 2025
WHEN NIGHT BECOMES STRUCTURE
We began with questions, not visuals.
Can night be designed?
Can tension be measured?
Before creating a logo, we defined the atmosphere.
Every element - from the shade of red
to the way a glass is placed - is composed with intent.
Nothing is accidental.
Nothing is uncontrolled.
SOW
Visual Concept, Brand Identity
Art Director
Suke Tran
Graphic Designer
Lina Nguyen, Anly Pham
Project Manager
Gina Nguyen
Content Creator
Le Vi
ALIZÉ is not just a restaurant
ALIZÉ is a contemporary fine-dining concept built around atmosphere and precision.
Located in a nightlife-driven urban context, the restaurant aims to create an environment where cuisine, lighting, and spatial rhythm merge into a single sensory experience.
Rather than designing a restaurant identity, the goal was to design a controlled emotional environment.
Brand Strategy Process
We don’t begin with visuals.
We begin with structure.
How we work
01
Emotional Territory
We define the emotional atmosphere it occupies not the industry, but the tension, rhythm, and silence it creates.
02
Concept Architecture
From emotion, we construct a central idea strong enough to guide every decision from light to spatial arrangement.
03
Sensory System
A brand is not only seen.
We study how light meets material, how color interacts with shadow, how visual pacing shapes experience.
04
Visual Discipline
Form comes last.
Logo, typography, color, layout — all emerge from structure, never from impulse.
From Structure to Form
Once the emotional architecture was defined, the visual language emerged naturally.
The identity system translates the atmosphere of ALIZÉ into a restrained palette of deep black, saturated red, and precise typography.
Every element — from logo spacing to color contrast — is designed to reinforce the same tension between darkness and control.
Designing a restaurant identity often begins with visual references.
For ALIZÉ, the challenge was different.
The brand needed to translate night, tension, and intimacy into a structured visual system that could guide architecture, lighting, and spatial experience.
How do you design an atmosphere before designing a brand?
The visual system is built on contrast.
Black provides structure. Red introduces tension.
Typography acts as a stabilizing force between the two.
Rather than decorative elements, the system relies on controlled spacing, minimal forms, and strong color fields to create a sense of deliberate composition.
The resulting identity positions ALIZÉ as more than a restaurant.
It becomes an environment — a place where cuisine, architecture, and atmosphere operate within the same emotional framework.
The brand system allows the experience to remain consistent across space design, digital presence, and communication materials.
Darkness is deliberate.
Every shadow is placed.
Silence becomes architecture.
Red becomes control.
2.
3S TECHNOLOGY
Branding
2024
Khách hàng: 3S TECHNOLOGY
Lĩnh vực: Công nghệ
Hạng mục: Brand identity, Logo
Năm: 2024
KAMI x 3S TECHNOLOGY
3S TECHNOLOGY is a forward-looking technology firm committed to advancing Vietnamese technology toward international standards.
Kami Agence developed a brand identity system built around three core values: smart thinking, speed of execution, and sustainable growth.
The logo and visual language were designed with a minimal, modern approach inspired by technology systems and digital infrastructure. The result is a strong visual foundation capable of supporting 3S’s long-term vision as it scales.
SOW
Logo, Branding
CREATIVE DIRECTOR
Suke Tran
DESIGNER
Lina Nguyen, Anly Pham
PROJECT MANAGER
Gina Nguyen
(3s Technology)
As a young technology enterprise, 3S is driven by a clear ambition: to elevate Vietnamese technology to global standards.
Its brand identity is built on three defining pillars — smart thinking, speed in execution, and sustainable growth — forming a system that is intelligent in strategy, agile in performance, and resilient over time.
CHALLENGE
As a young technology company, 3S needed a brand identity that could reflect both its technical capability and its long-term ambition.
The challenge was to move beyond the conventional “IT company look” and create a system that communicates clarity, scalability, and intelligent structure — a visual language capable of supporting the brand as it grows.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English.
SOLUTION
Kami developed a brand identity built around three defining principles: Smart, Speed, and Sustainable.
Rather than creating a purely decorative visual style, the goal was to build a structured visual system that reflects the logic and clarity of technology itself.
The identity focuses on simplicity, strong typography, and a minimal visual language that communicates precision and confidence. Every element was designed to function within a scalable system, ensuring the brand remains consistent and adaptable as the company evolves.
Modern technology is built on structure, logic, and modular components working together seamlessly. Inspired by this idea, the visual language of 3S is designed to behave like a system — flexible, scalable, and interconnected.
Graphic elements echo patterns found in digital infrastructure, data flow, and technological networks. The result is a visual identity that reflects both precision in engineering and clarity in thinking.
Identity Evolution
The original identity lacked the precision and scalability required for a modern technology brand.
The new logo is constructed with a system-driven approach, reducing unnecessary complexity and focusing on clarity, balance, and adaptability — creating a mark that performs consistently across digital platforms and future applications.
"Easy to work with. Willing to make any and all changes necessary."
Client:
Stoic Performance
Location:
United States
"A terrific design team. Great attention to detail and a great eye for design. He went above and beyond my expectations in each component of the design. You simply cannot go wrong with this agency. If I could give more than 5 stars I would."
Client:
ConsumerAnalysis
Location:
Dallas, United States
"Awesome job, took the design brief and elevated to new heights!"
Client:
OpenKey
Location:
Dallas, United States
"I could not be happier. Kami read every line of my brief and smased it. Very pleased with the overall design, quality of work and communication. Will absolutely work with them again!"
Client:
Sleepers Solutions
Location:
United Kingdom
"3 Pages done in 2 days. Thanks very much for the quick turnaround."
Client:
Ayako Yoshida
Location:
Tokyo, Japan